Last Updated: April 21, 2025

This Privacy Policy describes how ABG-Champion LLC, part of the Authentic Brands Group, LLC (“ABG”) family of companies, (“Champion,” “we,” or “us”) collects, uses, discloses, and otherwise processes information about you, including when you access or use our websites, mobile apps, or our other online products and services (collectively, our “Services”), or when you otherwise interact with us, such as through our customer support channels, or on social media. We may provide different or additional notices of our privacy practices for certain products, services, or activities, in which case those notices will supplement or replace the disclosures in this Privacy Policy.

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this policy. If we make material changes, we will provide you with additional notice (such as by adding a statement to the Services or sending you a notification). We encourage you to review this Privacy Policy regularly to stay informed about our information practices and the choices available to you.

PLEASE READ THIS PRIVACY POLICY CAREFULLY BECAUSE BY ACCESSING THE SERVICES AND/OR CREATING AN ACCOUNT WITH US, YOU ARE CONSENTING TO THE COLLECTION, USE, DISCLOSURE, TRANSFER, AND STORAGE OF PERSONAL INFORMATION OR OTHER INFORMATION RECEIVED BY US AS A RESULT OF SUCH USE IN ACCORDANCE WITH THIS PRIVACY POLICY. IF YOU DO NOT CONSENT TO SUCH PROCESSING, YOU MAY NOT USE THE SERVICES.

COLLECTION OF INFORMATION

The information we collect about you depends on how you interact with us or use our Services. In this section, we describe the categories of information we may collect and the sources of this information.

Information You Provide to Us

We collect information you provide directly to us, such as when you create an account, fill out a form, make a purchase, communicate with us via third-party platforms, request customer support, or otherwise communicate with us. The types of information that we obtain may include:

• Your name and contact information (such as email address, billing and shipping address, and phone number)
• Demographic information, such as your age or gender;
• Commercial information, such as the products you have purchased, returned or considered; dates and times of product purchases; purchase prices; loyalty rewards earned; and your product preferences;
• Payment information, such as your method of payment and payment card information;
• Identity verification information, such as membership information, and usernames and passwords;
• Social media information, such as your social media handles and content you post on our social medial pages;
• User content, such as your communications with us and any other content you provide (including photographs, reviews, survey responses, and conversations with us (including in connection with customer support);
• Inferences drawn from or created based on other personal information we obtain about you; and
• Any other information you choose to provide.

Information we collect from you may be combined with information we obtain about you by automated means (as further detailed below), such as website usage details stored in cookies on your browser.

Information We Collect Automatically

We automatically collect certain information about your interactions with us or our Services, including:

• Activity Information: We collect information about your activity on our Services, such as items you place in your cart.
• Device and Usage Information: We collect information about how you access our Services, including data about the device and network you use, such as your hardware model, operating system version, mobile network, IP address, unique device identifiers, browser type, and app version. We also collect information about your activity on our Services, such as download and access times, pages viewed, links clicked, and the page you visited before navigating to our Services.

These technologies help us:

• remember your information so you do not have to re-enter it;
• track and understand how you use and interact with our websites and count visits;
• tailor our websites around your preferences;
• improve our Services and your experience, see which areas and features of our Services are popular;
• measure the usability of our websites and the effectiveness of our communications; and
• otherwise manage and enhance our websites and help ensure they are working properly.

For more information about the cookies and other tracking technologies we use, and the choices available to you, see the Targeted Advertising and Analytics section and the Your Choices section below.

You can usually adjust your browser settings to remove or reject all or some browser cookies. For mobile devices, you can manage how your device and browser share certain device data by adjusting the privacy and security settings on your mobile device.  You can also adjust certain cookie settings by clicking here.  Please note that removing or rejecting cookies could affect the availability and functionality of our Services.

Our websites are not designed to respond to “do not track” signals from browsers.

Information We Derive

We may derive information or draw inferences about you based on the information we collect. For example, we may infer your approximate location based on your IP address or infer that you are looking to purchase certain products based on your browsing behavior and past purchases.

Sources of Information

We obtain information from various sources. For example, we may collect information directly from you and your devices, from other companies in the ABG corporate family, licensing partners, marketing and advertising partners (including online advertising services), data analytics providers, service providers and vendors, social media sites or similar third-party services, Internet service providers, operating systems and platforms, and mailing list providers. In addition, we may receive your personal information from other consumers, such as friends and family who, for example, send you gifts through the Services.

USE OF INFORMATION

We use the categories of information we collect to fulfill your orders and to provide, maintain, and improve our Services and other offerings. We also use the information we collect to:

• Personalize your experience with us;
• Send you technical notices, security alerts, support messages, and other transactional or relationship messages;
• Communicate with you about products, services, and events offered by Champion and others, and provide news and information that we think will interest you, including through advertisements (see the Your Choices section below for information about how to opt out of these communications at any time);
• Provide you with customer service support;
• Monitor and analyze the effectiveness of our advertising including our advertising on third-party platforms and websites (for more information see the targeted advertising and analytics section below);
• Monitor and analyze trends, usage, and activities in connection with our products and services;
• Develop new products and services;
• Facilitate contests, sweepstakes, surveys, and promotions we may offer and process and deliver entries and rewards;
• Support our internal business operations;
• Detect, investigate, and help prevent security incidents and other malicious, deceptive, fraudulent, or illegal activity, and help protect the rights and property of Champion and others;
• Comply with our legal and financial obligations;
• Provide and administer loyalty programs that we offer; and
• Process information as disclosed at the time you provide and/or we collect the information and as set forth in this Privacy Policy or in any other documentation made available to you.

INFORMATION SECURITY

 
We maintain administrative, technical and physical safeguards designed to protect the personal information you provide against accidental, unlawful or unauthorized access, destruction, loss, alteration, disclosure or use.

TARGETED ADVERTISING AND ANALYTICS

Third-Party Analytics Services

We may use third-party analytics services on our Services, such as Google Analytics. The providers of these analytics services use technologies such as cookies and web beacons to help us analyze your use of our Services. The information collected through these means may be disclosed to or collected directly by these analytics services. To learn more about Google Analytics, please visit this link.

Interest-Based Advertising

We engage others to deliver advertising targeted to your interests on other companies’ sites or mobile apps and to analyze and track data, determine the popularity of certain content, better understand your activity, and perform related services across the web and in mobile applications. To do so, these entities may use cookies, web beacons, SDKs, device identifiers, and other technologies to collect information about your use of our Services and other websites and mobile apps, including your IP address, web browser, and mobile network information, pages viewed, time spent on pages or in mobile apps, links clicked, and conversion information. You can opt out of cookie-based ad targeting by disabling targeting cookies via the cookie banner at the footer of our webpages, and also accessible here. Your opt-out choice will be linked to your browser only; therefore, you will need to renew your opt-out choice if you visit our website from a new device or browser, or if you clear your browser’s cookies. You can also learn more about interest-based ads, or opt out of having your web browsing information used for behavioral advertising purposes by companies that participate in the Digital Advertising Alliance, by visiting www.aboutads.info/choices, www.networkadvertising.org/choices/, and http://preferences-mgr.truste.com/. Your device may also include a feature that allows you to opt out of having certain information collected through mobile apps used for behavioral advertising purposes.